Our Brands

From amazing come ups to besties building their dream business, our brands are carefully selected to create the perfect, curated option.

K.Studio is a London based mother&daughter duo creating thoughtful, expressive pieces with intention and care. Each drop is personal, seasonal and carefully curated, reflecting our shared vision and evolving creativity. While we are based in London, all of our pieces are made in the UAE. At the heart of K.Studio is a simple idea: to build the wardrobe Hooyo never had.

What makes K.Studio special is our process. We take turns leading each drop, bringing our own perspectives and styles into each collection. It’s a creative exchange that allows Hooyo’s creative side to come alive in new ways. Every collection tells a story, not just about clothes but about family, creativity and designing with meaning.

Stylized black logo with combined letters K and K . This is the logo for Kaddaan, a modest wear brand partnering with Sooqlina.

Based in the UK, Kaddaan is a modest wear brand that redefines what it means to dress with elegance and confidence.

Born from a love of timeless style, Kaddaan creates pieces that feel effortless yet refined, made for women who want to look and feel good without compromising on modesty. Kaddaan isn’t just about religion, it’s about embracing modesty as a way of life. It’s for anyone who values subtle beauty, sophistication and confidence.

Stylized text of the word 'BANAT'. This is the logo for, For The Banat, a modest wear brand partnering with Sooqlina.

For The Banat started from two childhood friends who grew up believing that modest fashion should never mean compromising on confidence or style. Together, we created a brand by girls, for the girls - a space where modest women can feel empowered, seen, and beautifully themselves.

Our journey began with a shared love for fashion and a vision: to create abayas that elevate everyday elegance while staying true to modesty.

We are based in London, but our pieces come to life through close partnerships with local artisans and ateliers across Turkey and the UAE.

Nora Qanni was founded in 2019 as a small tailoring venture. The name Nora was given to her by her mother and the name Qanni is a cherished nickname given by her late father, signifying generosity. Nora Qanni made the bold decision to pursue entrepreneurship after studying fashion. With a deep passion for the industry; she made her dream into reality.

At Nora Qanni we celebrate the beauty and elegance of modern clothing. Our mission is to provide you with the finest collection of modest garments that not only exude comfort but also reflect your unique sense of style.

This is the logo for Nora Qanni, a modest wear brand partnering with Sooqlina.

Wanitakuat isn’t just a fashion store — it’s a celebration of strength, sisterhood, and self-expression. Inspired by the powerful message of “wanita kuat” (strong woman), our brand brings together modern design with a warm, inclusive community.

We believe in uplifting one another, and our Instagram community reflects that vibrant, supportive spirit:Not just a brand but a sisterhood.

The word 'WANTAKUAT' written in large, bold, black letters on a white background. This is the logo for Wanitakuat, a modest wear brand partnering with Sooqlina.

Albi. My Heart, in Arabic.

Founded in California by two women who believed modest fashion deserved more. More beauty, more intention, more of everything that makes a silhouette feel like it was made for you specifically. A woman who chooses modesty is not editing herself down. She is fully, deliberately herself. Albi was designed for her. The one who moves through the world with grace and on her own terms, who knows that beauty lives in the details and who has never once seen her values and her style as a contradiction.

Every piece begins with the fabric. Rich, considered, and made to feel extraordinary. Silhouettes that are quietly, confidently themselves. Detailing that doesn't announce itself but stays with you. Timeless where it counts and alive where it matters. Modesty and elegance were never opposites. We just make that visible. Each abaya is designed from the heart, which is, after all, where Albi began. JazakAllah khair for being part of this journey with us.

Contact us.

We’re now open to partnering with new modest fashion brands. If you believe we share a similar vision and values, we’d love to hear from you. Get in touch to explore collaboration opportunities.